How healthy is your Google Business Profile?
Run a free self-assessment and get a personalized health score, prioritized issues and actionable recommendations.
See all audit checks
Tick every row you’ve verified for one location. The score above comes from the 20 automated checks — the manual and roadmap rows are yours to verify by hand and are not scored.
Predicates the audit engine evaluates on every location automatically, scored by severity.
Signals the engine does not check automatically today — worth verifying by hand for a complete picture.
Planned automation — not yet part of the audit engine.
How to run the GBP audit checklist yourself
Work through the Google Business Profile audit checklist for one location by hand — tick off each category, note the severity of every miss, and see how the misses turn into one score.
Open the checklist for one location
Pick a single Google Business Profile and work through the interactive checklist above, ticking each item off as you verify it — the tick state is per location and resets on refresh.
Work through the seven categories
Cover all seven categories in order: basic information, business hours, ratings and review depth, photos, category accuracy, cross-location consistency, and listing health including duplicate pins.
Respect the automated / manual / roadmap labels
Each row is labelled automated (the engine checks it today), manual (worth verifying by hand), or roadmap (planned) — do the manual and roadmap rows yourself, since the engine does not score them.
Weight each miss by severity
Note the severity of every gap: a critical issue like a missing phone number costs the most, a warning like a thin photo gallery costs less, and an informational note the least.
Turn the misses into one score
Start each location at 100, subtract for every miss by severity, and add extra deductions when names, categories or pins drift across outlets — the result is one Brand Health Score and a ranked fix list.
Frequently asked questions
What does a Google Business Profile audit check?
The checklist spans seven categories: basic information (name, address, phone, website, description), business hours, star rating and review depth, photo coverage, category accuracy, cross-location consistency, and listing health including duplicate pins. Each row is labelled automated (the audit engine checks it today), manual (worth verifying by hand), or roadmap (planned).
How is my health score calculated?
The score is a self-assessment: it starts at 100 and loses points for every automated check you could not confirm — a critical gap like a missing phone number costs 15 points, a warning 7, and an informational note 2. The score reflects what you verified, so it is a PlaceOptimizer diagnostic, not a Google ranking score.
Can I run the automated checks instead?
Yes. The free audit runs the automated checks across every location Google shows for your brand, scores each one, and returns a client-ready report in about a minute — no card required. The manual and roadmap rows are yours to verify by hand.
Is this checklist specific to India?
The signals Google uses are global, but the checklist is tuned for Indian multi-location brands — +91 phone formatting, per-city local-pack competition, and the categories Indian retail, QSR and healthcare chains actually use.
Keep exploring
Or run the automated checks in 60 seconds.
The free audit applies the automated checks to every location and scores your whole brand — no card required.