Introduction
This Cookie Policy explains how Invarya Technologies Private Limited ("we", "us", "our") uses cookies and similar technologies when you visit placeoptimizer.com or use the operator console at app.placeoptimizer.com.
By continuing to use the Platform you consent to the use of cookies as described here. You can manage your cookie preferences at any time through your browser settings.
What cookies are
Cookies are small text files placed on your computer or mobile device when you visit a website. They make websites work more efficiently, provide information to site owners, and enable certain features.
Cookies can be persistent (remaining on your device until deleted or expired) or session (deleted when you close your browser), and first-party (set by the site you are visiting) or third-party (set by other services the site uses).
How we use them
Essential cookies
Necessary for the Platform to function: security, session management, and authentication on the operator console. You cannot opt out of these; the console would not work without them.
Functional cookies
Remember your preferences, such as the light/dark colour scheme in the operator console.
Analytics
We use two analytics services:
- Google Analytics 4: tracks page views, events, and traffic sources using
_gacookies. Data is aggregated to understand visitor behaviour. See the Google Privacy Policy. - Plausible Analytics: privacy-friendly page analytics served from our own infrastructure (analytics.invarya.com). Plausible sets no cookies, stores no personal data, and does not track you across sites. See the Plausible Data Policy.
Cookies we set
The specific cookies in use on the Platform:
| Cookie | Type | Purpose | Duration |
|---|---|---|---|
better-auth.session_token | Essential | Maintains your authenticated session on the operator console | 7 days |
nuxt-color-mode | Functional | Stores your preferred colour scheme (light/dark/system) in the operator console | Session |
_ga, _ga_* | Analytics | Google Analytics 4: distinguishes visitors and sessions for aggregate traffic reporting | 2 years |
Plausible appears nowhere in this table because it is cookieless by design.
Third parties
Third-party services we use may set their own cookies, governed by their own privacy policies rather than this one.
OAuth providers
If you sign in to the operator console with Google, Google may set its own cookies during authentication. See the Google Privacy Policy.
Payment processors
When paid plans apply, our payment partner (Razorpay) may set cookies for fraud prevention and payment processing. See the Razorpay Privacy Policy.
Similar technologies
Local storage
We use browser local storage for application state that persists across sessions, such as operator-console interface preferences and analytics library state.
Session storage
We use session storage for temporary data cleared when you close the tab, such as in-progress form state and navigation state.
Managing cookies
You can control cookies through your browser settings, usually under "Privacy" or "Security". Note that disabling essential cookies will break sign-in on the operator console.
Opting out of analytics
You can opt out of Google Analytics with the Google Analytics Opt-out Browser Add-on or by blocking _ga cookies in your browser. Plausible is cookieless and collects no personal data, so there is nothing to opt out of beyond standard content blocking.
Do Not Track
We currently do not respond to browser "Do Not Track" signals, but we continuously evaluate our practices and may do so in the future.
Cookies & personal data
Some cookies may collect personal data, particularly when combined with other information we hold about you. Where they do, we process that data in accordance with our Privacy Policy, with appropriate technical and organisational measures including encryption in transit.
Updates
We may update this Cookie Policy to reflect changes in our practices or for operational, legal, or regulatory reasons. Changes are posted on this page with an updated "Last updated" date, and your continued use of the Platform constitutes acceptance of the updated policy.
Contact
Questions about this Cookie Policy or our use of cookies:
- Email:hello@invarya.com
- Address: Invarya Technologies Private Limited, C-904, 9th Floor, Costa Blanca, Samarth Nagar, Baner, Pune, Maharashtra 411045, India
For questions about how we handle personal data generally, see our Privacy Policy.