A Birdeye alternative, built for India.

Brand Health Score is a single 0–100 number that summarises the listing-level findings of a Google Business Profile audit into one figure a marketing lead can track month over month. It is built in two stages: every listing starts at 100 and loses points for each issue the audit raises, weighted by severity (Critical costs 15 points, Warning 7, Info 2); the per-listing scores are then averaged into a brand base, and brand-level deductions are applied for problems that only exist across the estate, such as name fragmentation, primary-category inconsistency, and duplicate-candidate clusters. The score is a PlaceOptimizer diagnostic, not a Google metric — Google does not produce, recognise, or endorse it, and it does not predict where a brand ranks in the local pack. Treat it as a directional diagnostic for tracking one brand over time, not as a league-table number for comparing unrelated brands.

GST invoicing is the practice of issuing a tax-compliant Goods and Services Tax invoice on every charge, with the GST component broken out so the buyer can claim input tax credit and close the books cleanly under Indian tax law. For an Indian business paying for software, the invoice format and the GST inclusion matter as much as the headline price: a USD-billed foreign vendor may not issue a GST invoice at all, and the customer has to reverse-charge and self-account, which adds reconciliation work. PlaceOptimizer publishes per-location, per-month INR prices with GST invoicing built in, so the invoice the customer receives is the one their accountant expects, and the GST component is shown separately so it can be claimed as input credit. That is the operational difference between an India-first price list and a global suite with an India toggle.

The India geo hierarchy is the State → City → District → Taluk administrative structure that Indian operations teams use to organise a multi-location estate, and it does not line up neatly with the address model Google Maps exposes. A tool that understands the four-level Indian hierarchy lets you filter, group, and report on your estate the way an Indian operations team actually thinks about it — by state, by city, by district, by taluk — rather than forcing every pin into a flat list. The hierarchy is one of the two India-specific features the PlaceOptimizer Starter tier includes by default, alongside the diff-and-apply CSV import, and it stops being a nice-to-have the moment your brand spans tier-2 and tier-3 markets where the standard Google locality field is too coarse to be useful.

Primary category is the single Google Places category that Google uses to match your listing to the most relevant local searches, and it is the one field where getting it wrong is the most common reason a listing ranks for nothing. A bedroom-furniture brand with `furniture_store` as its primary category will be matched to furniture queries; the same brand with `home_goods_store` as the primary category gets matched to a broader, less relevant intent set and ranks worse for the queries that actually convert. The audit checks primary category per location and across the estate, with a scope limitation today: the "generic primary category" check uses a mattress and furniture allowlist because PlaceOptimizer’s first design partners operate in that vertical, and the engine flags categories outside that allowlist for manual verification rather than scoring them.

A covered playbook is the labelling convention PlaceOptimizer uses to mark a check as one the engine automates today, as opposed to a manual verification item or a roadmap feature. The glossary is not strictly a PlaceOptimizer term, but the seven-category audit separates every signal into automated, manual, and roadmap, and the published audit posts are written so that a brand can read the checklist and know exactly which checks fire automatically and which still need a human. The discipline matters because an audit tool that pretends everything is automated is lying to you; covered playbook is the term for the kind of honest inventory that earns the right to be trusted when the engine does claim a score, because the operator can see where the machine stops.