One brand-health score across every location you own.

A multi-location estate is the set of every Google Business Profile your brand operates across every city or market you serve, treated as one connected network rather than a collection of independent pins. The point at which a single brand becomes an estate is roughly five locations: at that scale, manual consistency checks stop working, because a wrong category in Pune, missing hours in Jaipur, and a duplicate in Surat cannot all be tracked by hand, and the structural relationships between listings — fragmented names, drifted categories, and proximity-based duplicate candidates — become the dominant signal that moves the brand’s overall visibility. The audit reads the estate as one graph: every listing is compared against every other on four consistency axes, and a proximity-based duplicate detector flags same-brand pins within one kilometre for human review.

Brand Health Score is a single 0–100 number that summarises the listing-level findings of a Google Business Profile audit into one figure a marketing lead can track month over month. It is built in two stages: every listing starts at 100 and loses points for each issue the audit raises, weighted by severity (Critical costs 15 points, Warning 7, Info 2); the per-listing scores are then averaged into a brand base, and brand-level deductions are applied for problems that only exist across the estate, such as name fragmentation, primary-category inconsistency, and duplicate-candidate clusters. The score is a PlaceOptimizer diagnostic, not a Google metric — Google does not produce, recognise, or endorse it, and it does not predict where a brand ranks in the local pack. Treat it as a directional diagnostic for tracking one brand over time, not as a league-table number for comparing unrelated brands.

NAP consistency is the practice of spelling your business name (N), address (A), and phone number (P) identically across every Google Business Profile your brand operates. For a multi-location estate, NAP is the single biggest consistency lever you control, because Google uses these fields to reconcile all your listings into one brand entity; drift across any of the three makes that reconciliation harder and weakens the entity confidence Google applies to your pins. The audit automates four consistent dimensions: business name, primary category, website hostname, and phone-number format — particularly whether the Indian +91 country-code prefix is applied consistently across the estate. NAP fixes are manual by design, because deciding the canonical spelling of a brand name is a brand decision, not a mechanical one, and the engine reports the drift so a human can correct it rather than applying edits on the brand’s behalf.

A duplicate listing is two or more Google Business Profile pins for the same physical storefront, and the failure mode is split signals: reviews, photos, ranking history, and Q&A all get divided across the two pins instead of compounding on one. The cost shows up three ways: ranking, because Google generally shows one listing per business per query and two weak pins compete for one slot; reviews, because twenty reviews on each of two pins reads as a 20-review business twice rather than a 40-review business once; and wrong-information risk, because the forgotten duplicate tends to carry stale hours, the wrong phone number, and the wrong address. PlaceOptimizer surfaces duplicates as candidates using a proximity-based detector — any two same-brand pins within one kilometre are flagged — and the word candidate is deliberate, because proximity is a strong signal, not proof, and the engine hands the shortlist to a human for verification before anything is merged.

Cross-location consistency is the practice of comparing every Google Business Profile in your estate against every other one to find fragmentation on the four dimensions the audit automates: business name, primary category, website hostname, and phone-number format. Name drift — "Brand Name Baner" vs "Brand Name - Baner Pune" — is the most visible form, and it is exactly what Google’s naming guidelines discourage because extra keywords or locations that are not part of the real-world business name weaken the entity confidence Google applies to your pins. The consistency check is the one severe-category check that can only run by comparison; a single listing looks fine in isolation, but two listings with drifted names, drifted categories, or drifted websites expose the brand as multiple loosely-related businesses to Google’s matcher. The audit detects, a human fixes, and the brand maintains a locked source-of-truth sheet so future edits stay consistent.

The India geo hierarchy is the State → City → District → Taluk administrative structure that Indian operations teams use to organise a multi-location estate, and it does not line up neatly with the address model Google Maps exposes. A tool that understands the four-level Indian hierarchy lets you filter, group, and report on your estate the way an Indian operations team actually thinks about it — by state, by city, by district, by taluk — rather than forcing every pin into a flat list. The hierarchy is one of the two India-specific features the PlaceOptimizer Starter tier includes by default, alongside the diff-and-apply CSV import, and it stops being a nice-to-have the moment your brand spans tier-2 and tier-3 markets where the standard Google locality field is too coarse to be useful.