What does an Apple Business Connect audit check?

The checklist covers the Apple place card: business name and contact, address and map pin, hours and open/closed status, the Apple Maps category, and photos and logo — plus the advanced features (Showcases, Action links, Good to Know attributes, Insights). Every row is a self-assessment tick based on Apple’s own documentation, which the tool cites on the page.

Does this tool scan my live Apple listing?

No. This is a self-assessment: you tick each check after verifying it yourself in Apple Business, and the score comes only from your ticks. Nothing on this page reads or scans your live listing — PlaceOptimizer has no Apple listing integration today.

How is my health score calculated?

The score starts at 100 and loses points for every core check you could not confirm — a critical gap like a wrong address costs 15 points, a warning 7, and an informational note 2. It reflects what you verified, so it is a PlaceOptimizer diagnostic score, not an Apple ranking or review.

Does PlaceOptimizer manage Apple listings?

Not yet. PlaceOptimizer audits and manages Google Business Profiles today. Automated checks against live Apple listings and third-party partner registration are on the roadmap — we do not claim to manage Apple listings for clients at this time.

Apple Business Connect or Apple Business?

Apple has folded Apple Business Connect into Apple Business, its combined offering for businesses. The checklist maps to the location tools in both — the place-card features are the same, and Apple’s current documentation is cited throughout this tool.

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See all audit checks

Tick every row you’ve verified for one location. The score above comes from the 18 core checks — the advanced and roadmap rows are yours to verify by hand and are not scored.

Core place card

The place-card essentials Apple documents for every location, scored by severity. Nothing here is automated — tick only what you verified by hand in Apple Business.

Business name & contact

The display name matches your storefront or websiteCriticalApple requires the display name to match the name on the storefront or website, with no descriptions, no ® © ™ symbols, and no city-suffix such as "Smith’s Restaurant (Fresno, CA)" to distinguish locations. Apple can rename your location if it does not comply.
An "about" description is writtenInfoThe optional about field tells Apple and customers what the location is known for. It must comply with Apple’s photo and text standards.
The phone number includes the country codeWarningApple requires the phone number to match your official website and contain the country code. Phone extensions are not supported.
The website links to the specific location pageWarningApple recommends linking to the specific location URL on your website rather than the homepage, and it cannot be a third-party website. A Facebook, Instagram or TikTok page is allowed.
A linked app is your official appInfoIf an app is linked on the place card, it must be your brand’s official app, correctly formatted, and available in the country or region where the brand operates.

Address & map pin

The address is the one officially listed on your websiteCriticalApple requires the address to be the one officially listed on your website and the one customers use to travel to you — a mismatch is a critical trust gap on the place card.
The map pin is centred on the buildingCriticalApple requires latitude and longitude to sit on top of the building, centred over the location — not on the footpath, the road, the intersection, or the car-park entrance.

Hours & status

Normal hours are setCriticalNormal hours are displayed on the place card so customers know when you are open. A location without hours reads as unmaintained.
Hours match your official websiteWarningApple says hours on the place card should match the hours published on your official website whenever possible — drift between the two confuses customers.
Special hours cover known closures and holidaysWarningApple supports temporary hours for holiday closures, maintenance and adjusted schedules, and service hours for special services. Stale special hours surface on the place card as wrong information.
The open/closed status is accurateCriticalThe status field tells customers whether the location is currently open or closed. Customers can report a wrong status directly from the place card, and Apple may edit it.

Apple Maps category

Exactly one primary category is selectedCriticalApple requires one and only one primary category to represent the brand as a point of interest — even if two functions feel equally important, only one may be primary.
The primary category is as specific as possibleWarningApple’s guidance is to be as specific as possible — Indian Supermarket over Supermarket, Vegan Restaurant over Restaurant. Specific categories place the pin’s icon and match how customers search in Apple Maps.
Up to four additional categories are setInfoBeyond the primary category, Apple lets you select up to four optional categories for additional functions — a supermarket that is also a bakery and a café can list both.
The category was re-checked after Apple’s updateInfoApple recently increased the number of top-level categories and sub-categories. Apple asks businesses to re-check their categories because existing selections may have changed or a better fit now exists.

Photos & logo

A brand logo is uploaded and approvedWarningThe logo and cover photo together form the place-card header customers see in Maps and Apple Wallet. Apple reviews uploaded logos against its standards before they appear.
A cover photo is setWarningEach location can show a unique cover photo (with the same logo) so customers see the location’s surroundings. Apple reviews cover photos before they display.
Location photos are in the From the Business albumWarningApproved photos appear in a From the Business album on the place card. Apple suggests exterior views, services, products and ambiance, with captions and alt text — photos must be HEIF, JPEG or PNG and are reviewed before approval.

Advanced & engagement

Features Apple offers beyond the core place card — worth verifying by hand for a complete picture. These rows are not scored.

Showcases

A showcase is live on the place cardA showcase is a module on the place card for new items, deals, sales or other promotional content with a call to action. Showcases are time-limited (for example, 30 days), so they need refreshing to stay live.
Showcase photos meet Apple’s requirementsShowcase photos must be 1:1 aspect ratio (minimum 492 x 492 px) and correspond to the showcase title and body. Uploaded photos are reviewed by Apple before they appear.
Showcase review status is checkedApple reviews showcases before they appear on the place card. A showcase stuck in review (or rejected) never reaches customers.

Action links

Action links fit the categoryActions put direct customer experiences on the place card — buttons such as Order, Reserve, Menu, Waitlist, Pickup or Delivery, depending on the category. A restaurant, for example, can link menu, reserve, waitlist, pickup and delivery.
Actions are approved by AppleOrganisations require Apple’s approval before an Action appears for customers — the process can take up to three working days. An Action URL cannot be reused across action types.
A Primary Action is chosenThe Primary Action appears as the button next to the website button at the top of the place card. The first Action you create automatically becomes the Primary Action.

Good to Know attributes

Good to Know attributes are setGood to Know attributes list amenities, facilities and experiences — accepts credit cards and contactless, parking, gender-neutral toilets, EV charging, casual ambiance and more. They appear as a list of facts with glyphs on the place card.
Attributes match realityA customer who arrives for EV charging that does not exist will report the place card. Attributes are only useful while they are true.

Insights

Insights are reviewed for this locationApple Business offers insights for a single location and Insights location reports for multiple locations — the only performance data Apple gives brands about their place cards.

Listing health

Apple’s suggested edits are accepted or contestedCustomers can report issues from the place card, and Apple reviews those reports and edits the location — you get an email when it changes name, status or hours. Locations show an Updates Available alert with Looks Good or View Details (Edit) to contest.
Customer-reported issues are watchedA place card that states a location is open when it is closed invites customer reports, and Apple acts on them. Unresolved reports become edits Apple makes for you.

PlaceOptimizer roadmap

Planned PlaceOptimizer support for Apple listings — nothing here is live today. PlaceOptimizer audits and manages Google Business Profiles; Apple support is a roadmap item (V2).

Planned for Apple listings

Automated checks against live Apple listingsThe audit engine covers Google Business Profiles today. Automated checks that read a real Apple listing would need Apple Business API access and are planned, not built.
Apple third-party partner registrationManaging Apple listings for clients requires registering as an Apple-approved third-party partner or agency — a gated process. Invarya is not an approved Apple partner today, so we do not manage Apple listings for clients.
One health score across Google and AppleLonger-term, a single cross-platform view would compare each location’s Google Business Profile and Apple place card side by side. This depends on the two items above.

How to run the Apple checklist yourself

Work through the Apple place-card checklist for one location by hand — sign in to Apple Business (formerly Apple Business Connect), tick off each category you verify, and see how the misses turn into one score.

Open the checklist for one location
Pick a single Apple Business location and work through the interactive checklist above, ticking each item off as you verify it in Apple Business — the tick state is per location and resets on refresh.
Work through the core place-card categories
Cover the five scored categories in order: business name and contact, address and map pin, hours and status, the Apple Maps category, and photos and logo.
Verify the advanced features by hand
Check Showcases, Action links, Good to Know attributes, Insights and listing health yourself — these rows are not scored, so they only count when you confirm them as part of a complete picture.
Weight each miss by severity
Note the severity of every gap: a critical issue like a wrong address or misplaced pin costs the most, a warning like a missing logo costs less, and an informational note the least.
Turn the misses into one score
Start the location at 100, subtract for every unconfirmed check by severity, and fix the highest-impact gaps first — the result is one health score and a ranked fix list.

FAQ

Frequently asked questions

What does an Apple Business Connect audit check?
The checklist covers the Apple place card: business name and contact, address and map pin, hours and open/closed status, the Apple Maps category, and photos and logo — plus the advanced features (Showcases, Action links, Good to Know attributes, Insights). Every row is a self-assessment tick based on Apple’s own documentation, which the tool cites on the page.
Does this tool scan my live Apple listing?
No. This is a self-assessment: you tick each check after verifying it yourself in Apple Business, and the score comes only from your ticks. Nothing on this page reads or scans your live listing — PlaceOptimizer has no Apple listing integration today.
How is my health score calculated?
The score starts at 100 and loses points for every core check you could not confirm — a critical gap like a wrong address costs 15 points, a warning 7, and an informational note 2. It reflects what you verified, so it is a PlaceOptimizer diagnostic score, not an Apple ranking or review.
Does PlaceOptimizer manage Apple listings?
Not yet. PlaceOptimizer audits and manages Google Business Profiles today. Automated checks against live Apple listings and third-party partner registration are on the roadmap — we do not claim to manage Apple listings for clients at this time.
Apple Business Connect or Apple Business?
Apple has folded Apple Business Connect into Apple Business, its combined offering for businesses. The checklist maps to the location tools in both — the place-card features are the same, and Apple’s current documentation is cited throughout this tool.

GBP audit checklistThe checks behind the audit score, as a free checklist. Read more Free auditThe automated checks run on Google listings — this checklist is manual. Read more How it worksDiscover → Audit → Score → Report, in four steps. Read more

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The free audit runs the automated checks on every Google Business Profile — Apple listing checks are on the roadmap.

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Who is this audit for?

How to run the Apple checklist yourself

Open the checklist for one location

Work through the core place-card categories

Verify the advanced features by hand

Weight each miss by severity

Turn the misses into one score